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                 In Fish We Trust    
San Diego’s one-stop-shop for sustainable seafood  
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Four Simple Steps to Shopping Success Step 1: Find the right store There are a number of local San Diego fish shops that can supply you with the seafood you’re looking for. Click here Find out if your grocery store makes the grade when it comes to sustainability. Click here Step 2: Select the right fish and shellfish Many stores carry a variety of fresh, frozen and canned seafood products. When deciding what to buy, it is important to consider the following: Where does the seafood comes from? Is the seafood wild or farmed? Is the seafood safe for you or your kids to eat? How fresh is the seafood? These are questions we should be asking ourselves when we are at the market. Unfortunately, when it comes to seafood, few stores readily provide this information. But hold on, there’s still hope! If you want quality and sustainable seafood, here are a few tips: 1. Make sure fresh seafood is always refrigerated or kept on ice 2. Try to buy from local sources (fishermen, small-scale fish shops) It never hurts to support your local economy, and local fishmongers are likely to know more about the seafood they sell (e.g. when, where and how it was caught) 3. Buy seafood when it’s in season Seafood that is sold during its off season has been frozen for a long time and quality could be compromised. To learn more about when your favorite seafood is in season. Click here 4. Avoid seafood high in mercury Click here Step 3: Inspect before you buy Never, ever, ever buy pre-wrapped ‘fresh’ fish or shellfish. You can bet it’s been around a lot longer than the store would like to admit. Just because your seafood comes from the sea, that does not mean it should smell ‘fishy’. Avoid seafood products that smell sour or ammonia-like. This is a clear sign of spoilage. Steak or filet The flesh should be bright, shiny and moist There should be no brown spots, bruising, dry edges; these are signs of spoilage When you lightly press your finger against the flesh, a fresh piece of fish will spring right back Lobsters Should appear ‘lively’ when taken out of their tank . Oysters, Clams, Mussels If shells are slightly open - they should close tightly when tapped Loose or sliding shells that are closed should be avoided Any shellfish that does not open when cooked should be discarded Scallops Should feel firm Should smell sweet (don’t be shy, sniff away) The flesh should appear cream-colored or slightly pink Scallops that are bright-white may have been bleached (food-grade) and should be avoided Shrimp Are best when purchased raw and in their shells Shrimp that appear waterlogged or soggy should be avoided Step 4: Seek advice Concerned about sustainability? Bring along a seafood guide while you shop. The Monterey Bay Aquarium Seafood Watch card provides a free comprehensive pocket guide on ocean-friendly seafood. Click here to print, order or download your free Seafood Watch card now. NEW! Now you can find the Seafood Watch card on your iPhone. Download today. Talk with your fishmonger (the person behind the fish counter) and don’t be shy; they are there to help you. He or she may have the answers you’re looking for. Plus, your fishmongers may be able to offer their own anecdotes, cooking tips or recommendations. Questions for your fishmonger:Restaurants%20%26%20Markets.htmlMarket_scorecard.htmlSeafood_Tips_and_Tricks_Season.htmlSeafood_Tips_and_Tricks_Mercury.htmlhttp://www.montereybayaquarium.org/cr/cr_seafoodwatch/download.aspxhttp://www.montereybayaquarium.org/cr/SeafoodWatch/web/sfw_iPhone.aspxshapeimage_7_link_0shapeimage_7_link_1shapeimage_7_link_2shapeimage_7_link_3shapeimage_7_link_4shapeimage_7_link_5
Seafood Tips and Tricks
Do you know how to find seafood that is healthy for both you and the oceans? Here is what you need to know to ensure that your seafood is both high quality and sustainable.
‘Is this wild or farmed?’
 ‘Where does this fish come from?’
     ‘What would you recommend today?’
‘What’s in season?’
‘When did this seafood arrive in the store?’
             ‘What’s the best way to cook this seafood?’
Whole
 
  1. ‣    The skin skin should be shiny
  2. ‣    The eyes should be clear and protrude slightly
  3. ‣    The gill should be free of slime
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MSC: A label you can really trust. The Marine Stewardship Council (MSC) works to recognize and certify wild-capture fisheries that practice and maintain sustainable harvesting methods. Look for the MSC label on some of your favorite seafood products: Wild Alaskan Salmon North Pacific Halibut Oregon Pink Shrimp http://msc.org/Featured%20Product.htmlshapeimage_19_link_0shapeimage_19_link_1
SHELLFISH FISH